FRACTIONAL CMO
Fractional Chief Marketing Officer
& Advisory Services
Get an experienced Fractional CMO &
Marketing Team for a fraction of the cost
Take Your Marketing strategy and results to the next level
achieve the ROI
your marketing
investment deserves
The strategic expertise & Leadership of a CMO, without the full-time commitment
As investor funding tightens and mergers and acquisitions surge, Fractional CMOs have grown in popularity. B2B enterprises, along with those in the automotive and home industries, aim to fortify their market position, expand their user base, and thrive in a competitive landscape. They seek a cost-effective and results-driven strategic marketing leader.
I founded The Avid Media Group to assist venture-backed B2B firms, as well as those in the automotive and home industries, in boosting their revenue through data-driven marketing strategies. This is made possible through the collaboration of two marketing agencies, Click This Digital and Ballistic Media Group.
Hi, I'm Michelle Harris.
With over 25 years of experience in marketing and PR, I have a remarkable track record of success, enhancing the brands I’ve worked with. My major achievement is my effective marketing campaigns that exceed expectations by utilizing innovative digital marketing techniques and high-profile public relations initiatives. I manage high-performing teams, encouraging collaboration and innovation to launch products and services, contributing significantly to revenue growth.
Together with my two marketing agencies, Click This Digital and Ballistic Media Group, I’ve collaborated on various projects across numerous industries, overseeing $10,000,000+ in budgets and 150+ employees, helping our clients…
- Generate more demand
- Sign bigger clients
- Grow their revenue
- Increase customer value
- Attract more investors
Generation
Development
& Positioning
Operations
& Reporting
Advertising
Optimization
Relations
Marketing
What is a Fractional CMO?
A Fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
An effective Fractional CMO will possess a thorough understanding of your business and commercial goals, crafting a comprehensive and impactful marketing strategy to attain them.
Then, they will establish the systems and processes, identify and hire the necessary resources, and provide ongoing leadership to ensure your strategy is executed with excellence.
Along the way, they will make sure your team is performing well. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
Did you know?
Compared to the $174,000 national average for a full-time CMO, a part-time fractional CMO is a more cost-effective option for growing startups.
Source: CMOx
Why Should You Hire a Fractional CMO?
While outsourcing an executive-level role in your company may be unsettling, it is important to consider all the benefits that a fractional CMO can offer, especially for small or medium-sized businesses on a budget.
Financial Flexibility
Get an experienced senior hire at a fraction of the costs. Save for the business growth ahead.
Analytical & Creative
We dive deep to understand your business, analyzing data you never knew you had, creating strategies with enduring effects.
Connecting the Dots
Fractional CMOs keep themselves updated with industry trends while they socialize your business with the right connections.
Experience & Insights
Choose the communications consultant with the right experience and insights to help you lead your marketing team.
Strategies with Impact
We develop high impact go-to-market strategies and monitor their performance from conception to completion, executing high level results.
Partners for Life
Fractional means flexible and bite-sized, but the professional working relationship goes a long way - we keep a lookout for your business wherever we are.
How It Works
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Strategy
Next, we'll get on a longer call to deep dive into your needs. Then, I'll share the steps I recommend with a proposal.
